Encinitas, CA. TCOB: Encinitas Surfboards is all about Taking Care of Boardshops. Their credo: “Surfing is not just a sport. It’s a business! We despise business. We spit at it. We’d blow off a surefire, million dollar deal for a good southwest swell. But you gotta eat, right?” Encinitas Surfboards is testament to the idea that a grommet with a good head on his or shoulders can find a way to surf and get paid!