Be Ocean Minded. That simple idea has been the foundation of OM since their launch in San Clemente, CA, back in 1996. Established by Gary Ward, OM was built on the principles of protecting our beaches, respecting the environment, and an overall love for life. Specializing in making top quality footwear with unbeatable comfort, the brand utilizes natural and sustainable materials whenever possible. They also lead the charge when it comes to community beach clean-ups and educating consumers on the importance of leaving the ocean and all waterways in better condition than when they were found. Their philosophy, and lifestyle has been embraced by world-class surfers and athletes, including Bethany Hamilton, Bede Durbidge, Greg Long, Rusty Long, and Dean Randazzo-just to name a few.
It’s a rare day when you won’t see at least one Swell employee slapping through the halls in a well worn and well loved pair of Ocean Minded beach sandals. We're excited to offer Ocean Minded sandals and more.