JOBS AT SWELL



Email Marketing Specialist

The Email Marketing Specialist will be a key contributor in online sales via email. This position will support the execution of marketing emails, track key email metrics on an ongoing basis, derive insights from results and share recommendations with the Marketing Team.

We are looking for an individual who has experience designing and building email templates to drive engagement, continually test and improve on the customer experience, and push the envelope to try new things in email from 1:1 targeting to overall branding emails. The Email Marketing Specialist will be an integral part to building the template strategy and testing schedule across email. This role offers tremendous freedom to conceptualize, design and build new templates and re-imagine existing templates to drive traffic and increase conversions from the email channel.

Position Summary:

  • Drive site traffic and conversions via email channel
  • Maintain daily production, scheduling and execution of email campaign setups, including testing.
  • Pioneer new and innovative approaches to email and don’t be shy about trying new things.
  • Communicate results and provide/implement improvement recommendations within email space.
  • Maintain timely reporting and documentation of email tests.
  • Ability to create and manage customer nurture campaigns for customer retention.

Qualifications:

  • A background in retail/consumer products preferred.
  • Knowledge in HTML a plus.
  • 2-5 years of relevant email marketing experience required.
  • Ability to analyze data and make recommendations based on customer buying behavior.
  • Comfort level with Excel. Fluency in Word and PowerPoint preferred.
  • Previous experience working in Listrak a plus.
  • Self-starter who has the desire to build a successful email strategy.

Specific Tasks:

  • Create and own an email template testing schedule that drives results.
  • Work with internal Design team on new templates, and/or build out existing templates.
  • Ability to split test creative, subject lines, etc.
  • Make suggestions to automate email templates to work at scale.
  • Communicate results and provide/implement improvement recommendations within email space.
  • Track key email metrics such as Open Rate, CTR, Revenue and Opt-out Rate by various segments, establishing benchmarks for each.

Send a cover letter, resume and references to jobs@swell.com.


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