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Search Marketing Specialist

SWELL is looking for an experienced Search Marketing Specialist. The team is small, dynamic and growing rapidly, so advancement opportunities exist. The ideal candidate must be skilled in managing SEM (paid search) accounts with large keyword sets, optimizing bids based on campaign goals, and analyzing data to drive decisions and recommendations.

  • Manage the set-up, analysis, and optimization of paid search campaigns
  • Daily management of bids, spend and resulting performance to ensure accomplishment of performance goals in alignment with stated objectives
  • Ongoing account optimization: structure improvements, targeting improvements (geo, demographic, day-parting, keyword and URL), frequency caps, search query mining, keyword expansion, advanced use of negative keywords, and improvement of bid management processes and algorithms
  • Maintain a dashboard for reporting and ongoing analysis and meet ongoing reporting requirements to keep the team informed on performance, optimization, and overall results
  • Work closely with external partners and vendors including Google and Yahoo-Bing to maintain support and keep up to date on new features and product capabilities
  • Develop and communicate ideas for improving strategies, practices and approaches, and ensure the successful implementation of those ideas - Collaborate with internal teams and external partners to develop new capabilities and test new strategies
  • Conduct competitive analysis, prepare reports on findings, and share the results with other

  • 3+ years of experience creating and optimizing large (enterprise level) paid search (SEM) campaigns
  • Experience managing paid search campaigns for ecommerce and/or the action sports industry is a plus
  • Experience working with large keyword sets, complex targeting, and bidding strategies
  • Strong quantitative, analytical and problem solving skills; must be comfortable with Excel
  • Proven ability to leverage analytics and work with complex data sets to understand performance, optimize campaigns, drive decisions, and measure outcome. Expert level skills with Google Adwords and Microsoft AdCenter. Experience with Google Analytics
  • High attention to detail and exceptional organizational skills
  • Outstanding communication and interpersonal skill (written and oral). You must be able to build bridges with internal teams, global partners, and vendors. Ability to thrive in a fast-paced and results-driven environment
  • BA/BS in marketing, economics or statistics required
  • Experience working with an online/mobile consumer facing company

  • Send a cover letter, resume and references to

    Senior Systems Administrator

    SWELL, a leading on-line retailer committed to our heritage as first in surf, is looking for the qualified and experienced candidate who will be responsible for implementation and operational status of systems including complex solutions supporting ecommerce business needs. Candidate will maintain Windows-based platforms and services including Active Directory and be responsible for design, setup and maintenance of the company’s network and connected systems supporting global company strategic IT plans. Required to work with minimum supervision and deliver projects related to these infrastructures. Key contribution is consistently ensuring on schedule, risk management and alignment with company strategy, commitments and goals.

  • Designing and administration of Windows systems running Windows MS Server (2012, 2008, 2003)
  • Manage Vmware infrastructure including performance tuning, capacity planning and policy creation
  • Install new software and system upgrades including MS patches
  • Install and maintain network hardware and software, working on Cisco switching, WatchGuard firewalls and Aruba wireless
  • Lead planning and implementation of projects
  • Manage system integrity and security across all platforms
  • Design and deploy networks including address assignment, configuration of authentication and authorization of directory services
  • Provide 24/7 support for critical circumstances

  • Critical thinking and problem solving skills
  • Planning, organization, decision-making and communication skills
  • Influencing and leading, delegation, team work and negotiation
  • Conflict management, adaptability and multi-tasking
  • Self-motivated, self-starter

  • In-depth knowledge of Vmware ESXi 4.2 and vSphere 5.x
  • Experience in architect, design, build and maintenance of database and networks
  • Windows core services, including Active Directory
  • Extensive knowledge of network connectivity, protocols, network security devices, network types including wireless, fiber optic or Cat5, firewall and common operating systems such as Windows and Unix
  • Assign configuration of authentication and authorization of directory services
  • Maintain network servers such as file servers, VPN gateways
  • Administer and support servers, desktop computers, printers, routers, switches, firewalls, phones, software deployment, security updates and patches
  • Maintain network facilities in individual machines such as drivers and settings of personal computers and printers
  • Monitor network access for bottlenecks, security threats and connectivity issues
  • Configure and maintain security devices to ensure the safety of company software, systems and data
  • Microsoft certified and Cisco certified

  • Send a cover letter, resume and references to


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