NYFW Pop-Up Shop

Monday, December 26th, 2016

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There was an amazing turnout for S’well’s first ever pop-up shop this past weekend. Fans came from around the world to support their favorite brand’s premiere at legendary NYFW, and we definitely made some new friends along the way. For 2 days straight we had people pouring out of our shop onto the busy streets of the Meatpacking District, fawning over our new collection of bottles. S’well premiered it’s newest Fall/Winter collection, which features some patterns that would match with even the most outlandish NYFW #swellstreetstyle ensembles. Shoppers were able to browse and buy the collection, including our newest limited edition 25oz bottle featuring Yoon Hyup’s artwork. Hyup was on-site Saturday to custom sign bottles and meet-and-greet fans. A steady stream of patrons posed for our luxe photo booth, filled up their freshly bought bottles at our Brita Hydration Station, and we even had visits from our furry friends. Below are some of our favorite shots from the weekend. Thank you to everyone who came out to celebrate S’well!

S'well hosts NYFW Pop-Up Shop in Meatpacking District to debut new Fall Collection water bottles S'well hosts NYFW Pop-Up Shop in Meatpacking District to debut new Fall Collection water bottles S'well hosts NYFW Pop-Up Shop in Meatpacking District including a photo booth S'well water bottle hosts New York Fashion Week Pop-Up Shop in the heart of the Meatpacking District S'well water bottle host NYFW Pop-Up Shop including hydration stations for patrons in the Meatpacking District S'well water bottle hosts a New York Fashion Week Pop-Up Shop featuring new stainless steel bottle designed by Artist Yoon Hyup S'well Founder & CEO Sarah Kauss poses with photographer Gray Malin at the S'well water bottle New York Fashion Week Pop-Up Shop People and dogs alike gather in the Meatpacking District for the S'well water bottle New York Fashion Week Pop-Up Shop IMG_7052 copy Visitors of the S'well NYFW Pop-Up Shop could shop new Fall Collection and take pictures Makes of S'well stainless steel water bottles put on a pop-up shop during New York Fashion Week

Head over to our Tumblr and #SwellStreetStyle blog post to scope out some of the best-dressed visitors from the pop-up.