Road to Sundance Film Festival

Thursday, January 19th, 2017

S'well goes to the 2017 Sundance Film Festival

S’well Founder and CEO, Sarah Kauss, has been a longtime admirer of dedicated environmentalist Robert Redford and Sundance Institute for their focus on doing good and giving back. In its 33rd edition, Sundance’s 2017 Film Festival is themed to address climate change, premiering a number of projects, documentaries, and short films concerning threats to the environment. This year, S’well will join forces with Sundance to educate and drive the conversation around plastic and single-use water bottles.

S’well is proud to have a presence at this year’s Sundance Film Festival and launch our 1 Million Bottle Project. Last year, over 50 billion plastic water bottles were used in the US and this number keeps growing. Most of these bottles eventually end up in landfills and waterways, creating a significant threat to our environment. By participating in Sundance Film Festival, the 1 Million Bottle Project hopes to eliminate 1 million single-use plastic bottles from entering the environment. We can make a big change in the world, by making small changes ourselves. It starts today. Be part of a beautiful solution. Look great and do good.

Find us at the Sundance Festival Co-op at 608 Main St. Park City, UT from January 20-27th from 10am until 6pm each day, and January 28th from 10am until 2pm. While you’re there, be sure to snap a picture in our PHHHOTO booth. Share your S’well Sundance experience with us, using #swellbottle all week long. See you at the festival!

The Festival Co-op is free and open to all Festival Credential Holders and to the general public (*while supplies last).