BringIt NYC

S'well has partnered with the New York City Mayor's Office of Sustainability to launch BRING IT, a movement focused on helping today's youth fight to reduce waste through advocacy and action.


S'well has provided over 320,000 reusable bottles to NYC public high school students across all five boroughs, hoping to help displace more than 54 million single-use plastic bottles in New York City. Learn more and stay up-to-date on the program here.

Not in NYC?
Take the Million Bottle Project pledge!

Impact Goal

54 million

Water Bottles Saved
(167 per student)

Take Action Now Participate in the BRING IT Five-Day Challenge
1 Learn Something:

Go to BringIt.NYC to find out more about your impact

2 Use Your Tools:

Ditch the single-use plastic water bottle and use your reusable bottle

3 Share the Impact:

The stats tell the story—share the stat that inpires you @swellbottle using #BRINGITNYC #reducetheuse

4 Celebrate Action:

Tag a photo of you "bringing it" with #BringItNYC and #reducetheuse for the chance to be shared across @swellbottle

5 Create Change:

Tell the world one habit you plan to change to bring it for the planet


By 2020, S'well aims to help displace 100 million single-use plastic bottles from entering landfills and waterways with the Million Bottle Project, a sustainability program to promote minimizing plastic bottle consumption. Learn more and join us in taking the pledge!

Interested In Getting Involved?
Contact to start a conversation.