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JOBS AT SWELL


Director Of Marketing


The Swell Marketing Director holds a crucial role in the business in developing, managing, and coordinating the execution of brand, acquisition and retention strategies for the Swell brand. The role entails responsibility for all creative, paid media investments, strategic brand relationships, onsite experience and the directorship of the Swell marketing strategy and team.

ESSENTIAL DUTIES AND RESPONSIBILITIES
Strategic:
  • Create a detailed and realistic Swell marketing strategy covering brand, acquisition and retention activity with clear deliverables and timeframes over a defined period.
  • Work with the leadership team to contribute to the strategic direction and positioning of the Swell business within the marketplace.
  • Shape marketing activity around Swell financial goals to provide the business the best opportunity to meet and exceed.
  • Develop a strong and productive relationship with the merchandise director and align on key initiatives.
  • Implement best practice ecommerce disciplines across the marketing team with analytics at the forefront of decision making.

Acquisition:
  • Create and direct key customer acquisition strategies across both paid and unpaid channels.
  • Set performance metrics for (and ensure) paid media investments that are commercially positive and viable against business targets.
  • Ensure that the highest standards of strategy, management and execution are being met across: PPC, SEO, Affiliate marketing, price comparison, email and other key acquisition channels.
  • Identify and propose new and emerging acquisition channels and techniques to positively develop Swell.

Retention:
  • Develop and direct customer retention strategies across current and new channels to grow and develop customer lifetime value.
  • Direct and oversee loyalty program activity to grow customer participation and results.

Content:
  • Create and direct a local content strategy that aims to connect the target audience with the Swell brand.
  • Work with global marketing team to contribute to and effectively utilize global content strategy and activity.
  • Drive the best value from content investments by monitoring, reporting and optimizing.
  • Work closely with strategic brands to curate and co create content.

Brand:
  • Develop and enhance the presentation of the Swell brand to the marketplace.
  • Foster a strong culture of clear internal brand understating – create and evolve the Swell brand platform.
  • Monitor and manage the position of the Swell brand within the competitive set.
  • Manage the Swell.com public relations strategy.

Team:
  • Create a high performing team culture where creativity, responsiveness and performance is at the forefront.
  • Mange and reduce staff turnover.
  • Provide leadership and demonstrate role model behaviors to the team.

Other:
  • Forge strong relationships with strategic brands to develop ongoing partnership opportunities.
  • Work to develop key brand partnerships for affinity / cross marketing deals.

KEY MEASUREABLES:
  • Performance against marketing budget targets
  • YOY / MOM business growth
  • New customer growth
  • Customer retention
  • Brand awareness metrics
  • Team staff turnover

QUALIFICATION REQUIREMENTS
  • Master’s Degree in marketing or equivalent work experience required.
  • 7+ years of online marketing experience managing acquisition and/or retention campaigns.
  • Must have diverse experience in most marketing channels for a consumer facing company.
  • Strong understanding of brand marketing.
  • Knowledge of youth marketing / action sports.
  • Proven leadership skills.
  • Experience in managing marketing budgets of $6M USD+.

Send a cover letter, resume and references to jobs@swell.com.



Search Marketing Specialist


SWELL is looking for an experienced Search Marketing Specialist. The team is small, dynamic and growing rapidly, so advancement opportunities exist. The ideal candidate must be skilled in managing SEM (paid search) accounts with large keyword sets, optimizing bids based on campaign goals, and analyzing data to drive decisions and recommendations.

ESSENTIAL DUTIES AND RESPONSIBILITIES
  • Manage the set-up, analysis, and optimization of paid search campaigns
  • Daily management of bids, spend and resulting performance to ensure accomplishment of performance goals in alignment with stated objectives
  • Ongoing account optimization: structure improvements, targeting improvements (geo, demographic, day-parting, keyword and URL), frequency caps, search query mining, keyword expansion, advanced use of negative keywords, and improvement of bid management processes and algorithms
  • Maintain a dashboard for reporting and ongoing analysis and meet ongoing reporting requirements to keep the team informed on performance, optimization, and overall results
  • Work closely with external partners and vendors including Google and Yahoo-Bing to maintain support and keep up to date on new features and product capabilities
  • Develop and communicate ideas for improving strategies, practices and approaches, and ensure the successful implementation of those ideas - Collaborate with internal teams and external partners to develop new capabilities and test new strategies
  • Conduct competitive analysis, prepare reports on findings, and share the results with other

  • QUALIFICATION REQUIREMENTS
  • 3+ years of experience creating and optimizing large (enterprise level) paid search (SEM) campaigns
  • Experience managing paid search campaigns for ecommerce and/or the action sports industry is a plus
  • Experience working with large keyword sets, complex targeting, and bidding strategies
  • Strong quantitative, analytical and problem solving skills; must be comfortable with Excel
  • Proven ability to leverage analytics and work with complex data sets to understand performance, optimize campaigns, drive decisions, and measure outcome. Expert level skills with Google Adwords and Microsoft AdCenter. Experience with Google Analytics
  • High attention to detail and exceptional organizational skills
  • Outstanding communication and interpersonal skill (written and oral). You must be able to build bridges with internal teams, global partners, and vendors. Ability to thrive in a fast-paced and results-driven environment
  • BA/BS in marketing, economics or statistics required
  • Experience working with an online/mobile consumer facing company

  • Send a cover letter, resume and references to jobs@swell.com.




    Senior Systems Administrator


    SWELL, a leading on-line retailer committed to our heritage as first in surf, is looking for the qualified and experienced candidate who will be responsible for implementation and operational status of systems including complex solutions supporting ecommerce business needs. Candidate will maintain Windows-based platforms and services including Active Directory and be responsible for design, setup and maintenance of the company’s network and connected systems supporting global company strategic IT plans. Required to work with minimum supervision and deliver projects related to these infrastructures. Key contribution is consistently ensuring on schedule, risk management and alignment with company strategy, commitments and goals.

    ESSENTIAL DUTIES AND RESPONSIBILITIES
  • Designing and administration of Windows systems running Windows MS Server (2012, 2008, 2003)
  • Manage Vmware infrastructure including performance tuning, capacity planning and policy creation
  • Install new software and system upgrades including MS patches
  • Install and maintain network hardware and software, working on Cisco switching, WatchGuard firewalls and Aruba wireless
  • Lead planning and implementation of projects
  • Manage system integrity and security across all platforms
  • Design and deploy networks including address assignment, configuration of authentication and authorization of directory services
  • Provide 24/7 support for critical circumstances

  • KEY MEASURABLES
  • Critical thinking and problem solving skills
  • Planning, organization, decision-making and communication skills
  • Influencing and leading, delegation, team work and negotiation
  • Conflict management, adaptability and multi-tasking
  • Self-motivated, self-starter

  • QUALIFICATION REQUIREMENTS
  • In-depth knowledge of Vmware ESXi 4.2 and vSphere 5.x
  • Experience in architect, design, build and maintenance of database and networks
  • Windows core services, including Active Directory
  • Extensive knowledge of network connectivity, protocols, network security devices, network types including wireless, fiber optic or Cat5, firewall and common operating systems such as Windows and Unix
  • Assign configuration of authentication and authorization of directory services
  • Maintain network servers such as file servers, VPN gateways
  • Administer and support servers, desktop computers, printers, routers, switches, firewalls, phones, software deployment, security updates and patches
  • Maintain network facilities in individual machines such as drivers and settings of personal computers and printers
  • Monitor network access for bottlenecks, security threats and connectivity issues
  • Configure and maintain security devices to ensure the safety of company software, systems and data
  • Microsoft certified and Cisco certified

  • Send a cover letter, resume and references to jobs@swell.com.



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