JOBS AT SWELL
Digital Marketing Manager
MAJOR RESPONSIBILITIES (Position Summary)
SWELL is seeking a talented, self-directed Digital Marketing Manager responsible for developing and executing all digital initiatives with a proactive, data-driven approach. This is a unique opportunity to play a key role in an exciting, fast growing business. This person will have a history of building high ROI online marketing campaigns to grow the digital programs. We need a fast learner that can analyze data and come to actionable conclusions quickly – someone who can craft a recommendation and make it happen.
The Digital Marketing Manager will be responsible for improving our website experience for new and existing customers. Responsibilities include optimizing key web pages and customer experiences, product detail pages, and more. Ongoing analysis of website performance by audience segment will be required, as will weekly reports on key website metrics.
The ideal candidate will be detail-oriented and organized, capable of handling multiple projects at once, and comfortable dealing with rapidly changing priorities. Successful applicants will have extensive analytic and data-driven marketing experience.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Help support digital strategic planning in conjunction with SWELL goals.
Execute a comprehensive digital marketing strategy to maximize impact on brand equity growth.
Manage agencies on the creation and development of digital campaigns and initiatives
Develop and implement all digital marketing tactics across online channels such as Social, Video, SEM, SEO, Affiliates, Shopping Feeds, local, e-commerce, etc.
Develops performance media plans to maximize impact on traffic and sales comp for both online and store businesses; Use insights from social media monitoring to help the marketing team learn more about our consumers.
Creates and maintains key digital metrics reports and dashboards, traffic and acquisition, conversion, campaign metrics and forecasts
Utilizes competitive industry and business analysis to define digital opportunities
Continuously tests new digital opportunities with current and potential partners
Manages and get the best return from the allocated budget
Partner with internal departments to ensure proper online messaging and relevancy, ensure consistency of messages across multiple networks, preparing reports to update internal team on usage statistics and continuing monitoring and engagement on all sites
Responsible for placing all Google, YouTube, and Social Site ad campaigns
Responsible for conducting online field research via surveys etc.
Other duties may be assigned as is deemed necessary to meet company needs
Monitor trends in social media tools, trends and applications
KEY MEASURABLES/QUALIFICATION REQUIREMENTS
At least 5 years' experience managing direct to consumer digital marketing in a retail ecommerce environment.
Experience in both acquisition (eg. Driving qualified traffic) and retention marketing (eg. Conversion optimization)
Experience with all channels of paid marketing including Search Marketing, Display, Affiliate, Retargeting, SEO and Email Marketing.
Experience building sales and spend forecast from the bottom up based on traffic, ROAS and other key metrics.
Experience with web analytics and can build executive reports using this data.
The understanding of all key performance indicators such as conversion, ROAS, sessions, cart abandonment rate, cost per acquisition.
Experience managing a team and/or agency to set the digital strategy
Knowledge of excel is an absolute must! Specifically in building formulas, macros, IF statements and v-lookups.
HTML/CSS knowledge is a plus.
Send a cover letter, resume and references to firstname.lastname@example.org.