It’s not quite breakfast and it’s not yet lunch. You know it as well as we do, it might be the best meal of all; brunch. There’s something about waking up late, rolling out of bed and recalling memories of the previous night with friends over runny eggs (with mounds of avocado and hot sauce of course) and some hair of the dog that bit you the night before.
If you can’t tell, the members of team S’well are pro brunch. To honor our devotion to our favorite meal, we’ve created a Limited Edition Breakfast Club Collection featuring “Put an Egg on It” (it is the year of the egg after all) and Brunch!
We’ve additionally created a bottle being sold exclusively on KEEP, boasting everyone’s favorite summer drink, “#OnlyRosé.” The 25oz S’well can hold an entire bottle of wine and will keep it cold for 24 hours so you can Rosé all day this Summer.
This weekend, we’re hosting a launch event for the Breakfast Club, over Brunch of course, at the Surf Lodge in Montauk in collaboration with KEEP. Stalk the photos with the hashtag #keepbrunchswell and live vicariously through the runny egg avocado toast, frittatas and lox. The S’well bottles will be available online for purchase on Friday afternoon, while supplies last.