National Beer Day just happens to be one of our favorite holidays here at S’well. And, can you blame us? It’s an awesome excuse to celebrate the genius that is beer, taste test the latest new brews, and use our brand new Roamers–the sleekest, hardest-working growlers on the market.
This year we teamed up with our friends at Eataly’s rooftop microbrewery, Birreria, for a National Beer Day craft-tasting event. Editors, influencers, beer lovers and foodies joined us to toast the launch of the Roamer and to sample Birreria’s delicious array of beers. They even created a custom Beer of the Week just for us, a delicious floral IPA called The Roamer.
Needless to say, the S’well team had a blast, and the event was a huge success. Guests were invited to do tastings with in-house brewers, followed by tours of the mircobrewery, offering a behind the scenes look into the craft of beer brewing.
Shop Roamers below: