WWD: Unicef Tap Project

Sunday, March 22nd, 2015

S’well is proud to support the UNICEF Tap Project for the first time in 2015. With a $100,000 donation, S’well is supporting UNICEF’s efforts to provide safe, clean water to the world’s most vulnerable children.

The UNICEF Tap Project is back! This year’s initiative asks Americans to unlock 14 million days of clean water for children around the world by encouraging you to stop texting, calling, emailing, tweeting and posting — and challenge your friends to do the same. Millions of children around the globe do not have safe water to drink, and the lack of this basic necessity isn’t just inconvenient — it’s lethal. Take the challenge on your cell phone at www.uniceftapproject.org  throughout the month of March. The longer you go without touching your smartphone, the more clean water will be unlocked for children in need.

The UNICEF Tap Project is a nationwide campaign that provides clean water and adequate sanitation to children around the world. UNICEF works in more than 100 countries around the world to improve access to safe water and sanitation facilities in schools and communities and to promote safe hygiene practices.

For instance, a week after the Category 5 Tropical Cyclone Pam hit the Pacific Islands, UNICEF and partners are rushing water containers, purification tablets and soap to help address the immediate needs of the estimated 60,000 children affected. Initial reports indicate that in two of the six most affected provinces in Vanuatu, Shefa and Tafea, around 60% of the population have no access to safe drinking water, a lifeline for children and families at this critical time.

Additionally, following  the devastating Typhoon Haiyan in the Philippines in 2013, UNICEF delivered water kits, water treatment products, portable toilets, and hygiene kits to hundreds of thousands of people in need in order to help prevent the spread of disease.

Unite to fight the world water crisis: For every 15 minutes you don’t touch your phone within the UNICEF Tap Project experience, sponsors and donors can fund one day of clean water for a child in need.

Take the challenge on your cell phone at: www.uniceftapproject.org


Do you freak out when a jumble of words and numbers are thrown at you? We know there are lots of numbers and facts involved in these statistics, and sometimes they can be overwhelming to swallow. We feel you. But it’s important to understand what’s happening outside our little bubbles. So we created this infographic so that it’s easier to visualize the reality of the lack of safe water & sanitation, and to show what you can do to change that.