You’re Invited to our NYFW Pop-Up Shop

Tuesday, September 6th, 2016

S'well street style takes over New York Fashion Week with a pop-up shop in the Meatpacking District

S’well is debuting at New York Fashion Week and you are cordially invited to our Fall/Winter presentation. Join us in the heart of the Meatpacking District, in the height of NYFW, as we premiere our newest collection of S’well bottles, including a limited edition 25oz bottle designed by artist Yoon Hyup.

Show off your street style with S'well stainless steel insulated water bottle

We’re setting up shop on Washington Street and 13th street (across the street from The Standard Hotel) on Friday, September 9th, from 11am until 6pm, and Saturday, September 10th, from 12pm until 7pm. Come by to browse and buy, hang with the S’well team, and snap a picture at our exclusive photo booth. S’well stylists will be available to hand-select the perfect bottle to compliment your #SwellStreetStyle. Fill up at our Brita hydration station to ensure you’re looking and feeling your best all Fashion Week long. Be sure to mark your calendars and stop by; We’re looking forward to seeing you there!


Artist Yoon Hyup will stop by from 1pm until 3pm on Saturday to sign his newly launched 25oz limited edition bottle, which are available to purchase at the shop this weekend. Available online soon.

S'well bottle hosts a pop-up shop in NYC for Fashion Week to promote S'well street style

RSVP to the event here. In the meantime, you can stream our S’well NYFW playlist on Spotify to get in the mood.

Can’t make it out to the pop-up? No worries! Follow @swellbottle for to-the-minute coverage of the party, and our must-read Fashion Week coverage all week long.