Nationally, Americans throw away enough plastic water bottles to fill the Empire State building one and a half times a month. That’s a lot of plastic, and it’s creating big problems for our cities, for our environment and for our health.
As an NYC-based company with a mission to rid the world of plastic bottles, we want to help make a change. And because we understand that the biggest changes often begin with our youngest citizens, we’re looking to New York City public high schoolers to help us make a dent in the plastic problem.
In one of our proudest moments, S’well has partnered with the New York City Mayor’s Office of Sustainability on Bring It, an a movement geared toward helping youth fight plastic waste through advocacy and action. Just in time for Climate Week NYC, S’well is providing over 320,000 S’well and S’ip by S’well bottles to ALL New York public high schoolers, providing them with a sustainable, reusable alternative to harmful single-use plastic bottles.
As an extension of our Million Bottle Project, which aims to displace 100 million plastic bottles from entering landfills, waterways and other undesirable locations by 2020, the Bring It campaign creates an opportunity for students to displace over 54 million single-use plastic bottles and will encourage students to develop new habits that minimize waste, while learning, getting inspired and taking action through a wide range of programs.
This kind of engagement will be critical to achieving the City’s Zero Waste goal by 2030; each student with a reusable water bottle will be able to displace 167 water bottles from NYC’s trash this year. (They’ll also save $250 on bottled water while they’re at it!)
Want to get in on the action but don’t live in NYC? No problem. You can sign up to take the pledge to stop using plastic bottles here, and follow along with our Bring It programs here. We hope you’ll stay tuned, join in and BRING IT!
For more information, visit www.swellbottle.com/bringitnyc.